ROAS chart in ads attribution: cumulative ROAS | Feature Requests

ROAS chart in ads attribution: cumulative ROAS

complete

Alex

The current ROAS chart in ads attribution is for each day's purchase/ads spend, the cumulative ROAS which is the sum of data range purchase/data range ads spend. This ROAS will give me a better view of my overall ROAS performance.

October 31, 2023

Felix

marked this post as

complete

Felix

marked this post as

in progress

Felix

marked this post as

planned

We expect to release this feature this week.

Felix

marked this post as

under review

We will consider adding an additional ROAS metric to the chart, where each point will be calculated by aggregating the revenue and spending of the preceding days. For instance, within the chart, the ROAS for day 2 would be calculated as Revenue(day 1 + day 2) divided by Spend(day 1 + day 2).