This feature is designed to expand the capabilities of the data attribution system by adding identification and parsing support for traffic originating from Amazon DSP (Demand-Side Platform).

The system parses the att_source(add att_source=amazon on every link of your Amazon Linkout ad) field in the URL query parameters to accurately classify specific Amazon traffic as Ad Channel.

Corresponding platform identifiers are attached to the classified traffic for clear distinction and tracking.

We will collaborate with the Amazon DSP team to attribute organic traffic and brand advertising traffic to Amazon display ads via our robust Full Impact view attribution model, aiming to fully explore the impact of CTV and other types of exposures on conversions.

🚀 Overview

Attribuly now officially supports integration with Awin, a leading affiliate marketing network. This update enables DTC brands to seamlessly ingest Awin performance data into Attribuly’s full-funnel attribution system, delivering a more complete view of cross-channel marketing effectiveness and true ROI.

✨ Key Features

Automated Data Sync: After authorization, Attribuly automatically pulls core Awin metrics—including campaigns, publishers (affiliates), clicks, and commission data.

Attribution Integration: Conversions from Awin are included in Attribuly’s multi-touch attribution models (e.g., first-click, last-click, linear, position), enabling accurate assessment of affiliate marketing’s role in the customer journey.

Unified Reporting: Awin performance appears alongside other channels (e.g., Meta, Google Ads) in Attribuly dashboards, enabling cross-channel comparison and data-driven budget reallocation.

Serveer-side tracking: Configure the conversion feed to post back conversion data to Awin. This allows Awin to validate commissions based on real checkout events.

We have added an overview module, so you can see the consumption of various events in the current billing cycle, as well as ROI (for Klaviyo destination and Capture)

When the Klaviyo destination is configured but Attribuly SS is not enabled for Klaviyo flow, we will remind you to complete the configuration on the Klaviyo side.

Now you can input the discount code from Collabs, and Attribuly will categorize the contributions brought by it under influencers.

How it works:

We've rebuilt these three pages to provide a better user experience. Check them out

At the same time, we found it difficult for users to understand the difference between Integration and Conversion Feed. Integration is when you need to integrate an application as a source. Conversion Feed is the destination you want to send data to an external application. So now we change the name to "Sources" and "Destinations".

Marketers often need to compare and analyze marketing data from two different periods.

Now, you can directly use the "Compare to" feature on the attribution page to compare the key attribution metrics of your store. For instance, you can analyze the changes in this year's BFCM compared to last year's. Give it a try now!

When the order tags include: "Subscription, Subscription Recurring Order, Subscription Renewal Order", Attribuly will define it as a subscription order and add two new fields in the return signals. This makes it easy for Meta to understand the subscription value and optimize the bidding.

Make sure your subscription orders are tagged correctly.

In the new free version, you can add a Google conversion feed for free.

This means that you can send back high-quality conversion signals for free without installing any more google tags. And Attribuly supports Enhanced Conversions to send first-party data for a better attribution, and tackle the impact of IOS26.

You can now:

Try it in Members