Changelog
Follow up on the latest improvements and updates.
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improved
New Recapture Events Added
We’ve added two new server-side events to Recapture (the feature that recovers abandoned carts on email service providers like Klaviyo): Active On Site and Subscribe.
Recapture can now identify more shopper activity besides product viewed, collection viewed, added to cart, and checkout started. This gives Klaviyo recovery flows more complete behavior signals and helps identify more users who are showing intent but may not have triggered your abandonment events yet.
- Active On Site: This event helps identify visitors who are actively engaging with your site, even before they view a product or add something to cart. It expands early-stage recovery coverage for shoppers who show interest but leave before taking a stronger action.
- Subscribe: This event captures new subscribers through the server-side flow, making it easier to connect subscriber identity with future recovery and nurture opportunities in Klaviyo.
With these two new events, Recapture can cover more of the shopper journey and provide Klaviyo with richer signals for abandoned user recovery, audience building, and follow-up flows.
We’ve built a dedicated Capture dashboard to provide a deeper and more complete view of anonymous user identification and its impact across revenue, identity, and funnel activity.
Until now, Capture insights were surfaced inside the Home page and focused mainly on two key outputs: identified anonymous users and attributed revenue. While this provided a basic performance signal, it did not fully reflect how Capture performs across identity enrichment, user behavior, and system-level usage.
With this update, Capture is now available as a standalone dashboard with expanded visibility across its full impact.
What’s new:
- You can now view Capture performance in a unified dashboard, including emails enriched, revenue attributed to Capture, ROI, and email quota usage.
- The dashboard also adds a time-based view of identity growth, helping you understand how anonymous users are progressively identified over a given period.
- A configuration summary shows the current setup status and enabled coverage, making it easier to understand how Capture is operating at a glance.
We’re introducing a new Recapture dashboard for Klaviyo recovery performance, giving you a complete view of how recovered users and revenue are generated across key funnel events.
Previously, Recapture already worked in the background — improving identity resolution and increasing recoverable users — but the data was only partially visible in the Home page and Klaviyo destination metrics. There was no dedicated place to understand full performance across events and revenue impact.
This update consolidates everything into a single dashboard.
What’s new
- Unified Klaviyo recovery view: A single view of how Recapture contributes to Klaviyo recovery, including revenue, events, and key flow impact.
- Identity lift by event: Understand how much additional identity each event captures beyond native pixel tracking, and how that translates into predicted recovery revenue across key funnel events. It also estimates the incremental revenue each event could generate.
- Event diagnostics: Gives a quick view of which events are enabled for Klaviyo recovery flows, event-level revenue contribution, and trend and performance of each event. So you can quickly identify where recovery coverage is strong — and where flow impact is underperforming.
We’ve added tracking links to the export data in both the Link Builder and Influencer pages.
Previously, users needed to manually generate or match tracking links after exporting, which added extra steps when managing campaigns or reviewing performance.
Now, each exported row includes its corresponding tracking link directly, aligned with the relevant link or influencer record.
This makes exported data ready to use for tracking, reporting, and campaign management without additional processing.
Full Impact AI Attribution now lets you see how each attribution result is made up. Each result is broken down into two types of attribution data:
- Deterministic data: directly tracked results based on observed customer journeys and tracked touchpoints.
- Modeled data: AI-estimated results inferred from your ad data and customer journeys.
With this update, you can better understand how much of each Full Impact result comes from directly tracked data versus AI-modeled attribution. This makes Full Impact results more transparent and easier to evaluate.
You can now pin key products in the Attribution - Product Analytics table to keep them easy to monitor.
Pinned products appear in a dedicated section at the top of the table, so you can quickly track important products without searching for them again.
They stay visible when you change pages and follow the same sorting rule as the main table. For example, if you sort by Revenue, Orders, or Conversion Rate, pinned products will be sorted the same way.
Pinned products also respect your current filters and search, so your view stays clean and relevant.
Details:
- The Sign up event is now included in the Facebook destination, supporting both Server-side (CAPI) and Browser-side (Pixel) tracking.
- This complements existing events such as Page Viewed, Product Viewed, Added to Cart, Checkout Started, Payment Submitted, and Checkout Completed.
- With this update, user registration actions can be captured and attributed more accurately, providing a complete view of the user journey.
Impact:
- Improved visibility into new user registration events.
- Enhanced tracking for full-funnel conversion analysis.
- Enables better attribution and campaign performance measurement across channels.
Details:
Traffic that qualifies for both Google Ads and Impact/ ShareASale will now be attributed to the affiliate channel rather than Ads.
This ensures that visits driven by affiliates using Impact or ShareASale links are correctly classified, reflecting the true source of payment. In other words, attribution now respects that the advertiser is paying the affiliate, not the ad platform.
The priority order is now: Influencer > ShareASale/Impact > Paid Ads > Other Channels.
Impact:
- More accurate affiliate attribution.
- Reduces misclassification of affiliate-driven paid traffic.
- Improves reporting and commission calculations for affiliate campaigns.
AllyClaw Email Agent is currently in early testing. We believe that generating 1:1 recovery emails based on shopper buying intent is the future. Please contact us to join the waitlist; we will provide qualified merchants with one month of free testing. Learn more
You can now view New Customer Revenue and Returning Customer Revenue in Attribution-All.
- New Customer Revenue shows revenue from a customer’s first order.
- Returning Customer Revenue shows revenue from repeat orders from the same customer.
These metrics are optional and hidden by default. You can turn them on from the “Edit columns" selector.
The API documentation has also been updated accordingly.
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