While Klaviyo’s default web pixel is a powerful tool for tracking user interactions, it has its limitations. The default pixel might not capture all user activities, leading to gaps in the data collected. This can result in missed opportunities for engagement and revenue generation.

Moreover, the default pixel might struggle with accurately connecting events back to existing Klaviyo profiles, especially in cases where users switch devices or clear their cookies. This can hinder your ability to create personalized and timely marketing campaigns.

Attribuly's first-party pixel data can significantly enhance Klaviyo's capabilities by filling the gaps left by the default web pixel. By leveraging Attribuly's identity resolution technique and connecting more enriched events back to existing Klaviyo profiles, you can gain a more comprehensive view of your users' behaviors and preferences.

This enriched data allows you to create more effective email marketing flows, such as 'Abandon Browse' and 'Abandon Cart' emails, which target users who might have otherwise slipped through the cracks. As a result, you can capture more revenue and optimize your email marketing strategies.

To implement first-party pixel data in your Klaviyo strategy, you need to integrate Attribuly's Conversion Feed. This involves setting up Attribuly's first-party pixel on your website and configuring it to send event data to Klaviyo via the Events API.

Once integrated, you can start using the custom events generated by Attribuly to set up additional flows in Klaviyo. These flows can target users based on more specific behaviors and actions, allowing for more personalized and effective marketing campaigns. 

There are 5 events enriched by Attribuly