Many customers browse more than 1 ad campaigns before making a purchase, but ad platforms double-count the conversions. For example(below screenshot), a purchase happens after 3 ad campaigns. There are 2 methods to post back conversions.

: Each ad gets full credit, which is 14.28USD. This is what current pixels and most server-side tracking tools are doing. So this method triple counts the conversion value, which inflates ROAS largely.

: Each ad gets an attributed credit, which is 14.28/3.(In linear attribution model). This method sends the real conversion to ad networks, which also avoids inflated performance.

Merchants also can use different attribution models to attribute the credits.

Currently, Attribuly is working with option 1, while we believe that option 2 sends event more correct signals. If you are interested, please feel free to contact us for a pilot project(For Pro and Enterprise plans only). 🤝