Lead Server-side tracking for Google ads
complete
A
Alex
complete
F
Felix
in progress
F
Felix
planned
We expect to release in Nov.
M
Matthew Gerdes-Hansen
Felix: Is this still on track?
A
Alex
Matthew Gerdes-Hansen: Hey Matthew, it is. Hopefully we will start to collect contact create event in one week and post data back to Google in another 2 weeks.
A
Alex
Merged in a post:
Newsletter Subscribe Conversion Goal
T
Travis Swientek
Before launching, many will begin list building by collecting email addresses using Shopify's "Newsletter Signup" form. Prior to open cart, this is the primary conversion goal. It would be great to support this event.
Within Shopify, the customer object is created with email marketing consent set to "true". Downside is, the only way to connect the customer to the ad campaign is to use tagging. Tags are supported as a form field.
F
Felix
Merged in a post:
Offline Conversions - Leads
U
Ulf Alexander Eriksson
This feature is available in Wicked Reports. When doing lead gen on for example Google Ads, you want to upload a fixed value per lead which is the average value of all your revenue divided by amount of leads. Even better would be to do this calculation also on a per campaign basis. This allows you to get a LTV target for your email leads and hence scale lead generation fast on ads.
F
Felix
under review
U
Ulf Alexander Eriksson
You'll now the maximum amount of cost per lead you can afford and you will be feeding the Google ads algorithm this.
F
Felix
Hey Travis, thanks for your suggestion. It looks like a good idea, and we'll looking into it.