Attribuly's default channel include Ads, influencers, affiliates, email, social media, organic search, referral, and direct. However, a custom channel group helps to identify channels that fit my use cases.

For example, I have Impact Radius and Awin both for affiliate marketing. With the default groups, I can't distinguish the sales from Impact and Awin, since they are mixed up in the "affiliates" channel.

See the default groups here: https://support.attribuly.com/en/articles/9005651-attribution-all

We are developing a custom channel groups feature now. This feature is quite similar with Google Analytics' channel group.

We have done this customization for several clients. We plan to build this as a new feature in the settings.

Is the custom channel group something valuable for you? Let us know your idea! 🤝