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Traditional multi-touch attribution only credits clicks—ignoring the powerful impact of ads users see but don’t click. On Safari, iOS, or privacy-first browsers, up to 60% of your brand ad exposure goes unmeasured. That means your display, video, and social awareness campaigns appear “ineffective”—even when they’re driving real sales.
Introducing Synthetic Impressions by Attribuly
Our breakthrough solution restores view-through attribution in a cookieless world. Using advanced machine learning and your actual site behavior data, Attribuly intelligently estimates the probability that a visitor saw your ad—even without tracking IDs.
How it works:
How it works
  1. We analyze your aggregated ad delivery data (impressions by campaign, geo, device).
  2. We observe how users behave on your site (browsing, adding to cart, purchasing).
  3. Our model identifies behavioral patterns linked to ad exposure—and synthesizes probabilistic impressions for every visitor.
Synthetic Impressions Diagram
From aggregated data → behavioral signals → calibrated impression probability
Now, you can finally measure the true ROI of your top-of-funnel campaigns—and prove that brand building pays off.
Be among the first to unlock full-funnel visibility.
We’re inviting select brands to join our Synthetic Impressions beta. Get accurate exposure attribution Shopify(Maybe Amazon?)—without compromising privacy.
👉 Apply for early access by commenting.