New Metric: Click Conversion Rate

We’ve added a new metric, , to help you better understand how efficiently ad clicks turn into conversions.

is calculated as:

Previously, clicks and conversions were available as separate metrics, but it was harder to quickly evaluate how effectively clicks were turning into conversions. This new metric makes it easier to compare performance across campaigns, ad sets, ads, and other attribution breakdowns.

You can view in both and reports. Open either report and check the column in the data table. If the column is not visible, update your table column settings to include .