You can now identify traffic from AI assistants and AI search platforms such as ChatGPT, Claude, Perplexity, Gemini, Copilot, Grok, Kimi, and more.
When shoppers discover your brand, compare products, or get recommendations inside AI tools and then click through to your store, Attribuly can classify that visit as Agentic Shopping. This helps you separate AI-driven traffic from organic search, paid ads, social, email, and other channels.
How it works:
Attribuly detects Agentic Shopping mainly through:
- supported AI referrers
- utm_source
- utm_platform
For the most reliable reporting, we recommend using full UTM parameters, such as:
utm_source=chatgpt&utm_medium=agentic_shopping&utm_campaign=spring-launch&utm_platform=chatgpt
Once set up, you can validate it in real-time events or reporting and confirm the visit is classified as Agentic Shopping.