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📣 Introducing: New Customer CPA (NC CPA) Benchmarks — Free for All Merchants

🎁 : All Benchmark metrics (NC CPA today, and every metric we add next) are 100% free forever
 for every merchant on Attribuly — no paid plan required.
What's launching today: New Customer CPA Benchmark
How NC CPA is calculated
✅ Only FIRST purchases count.
 Not repeat orders — because that's what "customer acquisition cost" actually means.
✅ Attributed using Attribuly Full Impact model.
 30-day click window + 1-day view window with a balanced 40/40/20 position weighting (first/last/middle). The same calculation our recommendations engine uses.
✅ Advertising spend only.
 Pure media cost from Google / Meta / TikTok / Bing. Affiliate payouts excluded — keeping it directly comparable across stores.
✅ 28-day rolling window.
 Anchored on your order date
, so the number answers the question: What did I pay to buy new customers in the last 28 days?
✅ Cancelled / fully-refunded orders removed.
 But partial refunds, offline orders, and test orders are still included (loose filter — no phantom NC CPA drops).
What you'll see on your dashboard
| Home → Benchmarks section
 | Your NC CPA vs peer P50, with a gradient bar showing Top 25% / Middle 50% / Bottom 25% ranges. One glance tells you if you're competitive. |
| Benchmarks detail page
 (click View full comparison
) | 6 metric cards (NC CPA, CPA, CPC, ROAS, CVR, MER) side-by-side, plus Google / Meta / TikTok / Bing per-channel breakdowns. |
| Future: Recommendations cards
 | Upcoming evidence rows will surface NC CPA benchmarks when we flag your spend structure (e.g. "Your Brand Search NC CPA is 36% below peer median — this is a well-tuned budget.") |
🗺️ Coming Soon: More Benchmark Metrics (all free)
This is just the beginning. Over the next 8 weeks we're shipping these — on the house:
| NC CPA ✅ Released
 | "What should I pay for a new customer?"
 | Today |
| CPA
 (total conversions) | "What's my blended cost per action, compared to similar stores?"
 | Next 2 weeks |
| CPC
 | "Am I overpaying per click on Google vs peers?"
 | Next 2 weeks |
| Blended ROAS
 | "Is my $1 of ad spend turning into more or less revenue than the competition?"
 | Month 2 |
| CVR
 (Conversion Rate) | "Should I fix my ads first, or my landing page?"
 | Month 2 |
| MER
 (Marketing Efficiency Ratio) | "What % of my revenue is going out the door as ad spend?"
 | Month 3 |
| Secret metric 7
 🤫 | Ask us in-app! Feedback from merchants shapes this column. | Month 3 |
How to see yours — right now
Go to Home
 → scroll down to the Benchmarks
 card (just below Business Performance Summary).
Connect Shopify + at least one Ads integration
 (Google / Meta / TikTok / Bing) if you haven't already. Takes ~30 seconds.
Your NC CPA card loads instantly. Click View full comparison
 to open the full Benchmarks page.
> 🔒 Your data never leaves the pool individually.
 Every benchmark number is aggregated and anonymized — other merchants never see your store, and you never see theirs. It's a one-way mirror: everyone gets the market-level truth, nobody gets anyone's private numbers.
Questions? Feedback? Tell us what metric you want next.