We have added a critical template to address iOS 26’s privacy mode changes that remove Google’s gclid, wbraid, and gbraid parameters—plus Bing’s msclkid parameter—from ad tracking data.
Here’s what this means for you (no deep tech jargon required):
- New mirror parameters for uninterrupted attribution: We’ve launched att_gcid, att_gbid, and att_wbid (to replace Google’s removed parameters) and att_mscid (to replace Bing’s msclkid). These parameters automatically capture and store the same core ad performance data that the original parameters did, then substitute them during data retargeting.
- What you’ll do differently (or not): For most operators, no manual action is needed beyond standard ad account authorization (new users) or waiting for the phased rollout (existing users).
- Tied to our core value props: This update preserves our ability to deliver accurate attribution (so you can trust ad impact calculations), unbroken first-party/server-side data delivery (keeping your platform’s visibility sharp), and consistent revenue-driver identification (critical for cutting wasted spend).
Why this matters: iOS 26’s privacy shifts risked blurring ad performance visibility for eCommerce brands. Our template ensures you keep leveraging actionable ad data without compromising compliance—so you can keep optimizing campaigns and growing revenue with confidence.