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Export Conversion Path Data

Location: Marketing Analytics → Conversion Paths

What it does

Exports all conversion path data that currently matches your selected filters and date range as a CSV file, downloaded directly in your browser.

How to use

Navigate to
Marketing Analytics → Conversion Paths
.
Select your desired
Date Range
,
Goal
,
Attribution Model
,
Dimension
(Channel or Campaign).
Click the
Export
button in the top-right area of the page.
A floating progress panel will appear showing the export progress.
Once the export is complete, click
Download
in the progress panel to save the CSV file to your computer.
You can click
Cancel
at any time during the export to stop it.

Note: The Export button is disabled if no Goal or Attribution Model is selected.

What the CSV contains

Each row represents one unique conversion path.

Index
— Row number
Days to Purchase
— Total time from first touchpoint to conversion
Touch Points
— Number of touchpoints in the path
Revenue
— Conversion value
Conversions
— Number of conversions
Channel 1 / Visits
— First touchpoint channel (or campaign name if Dimension is set to Campaign) and its visit count
Channel 2 / Visits
— Second touchpoint (if any)
Up to 98 touchpoints total