Previously, Ads Attribution only showed one date range at a time, so users had to manually switch dates or export reports to compare performance. With date comparison, users can now evaluate performance changes directly in the report and identify what changed between two periods.
What’s New
You can now use
Compare to
in the Ads Attribution date picker, just like in All Attribution. This lets you compare your current reporting period against a previous period, previous year, or a custom date range directly inside the Ads Attribution report.How To Use
- Go to Attribution > Ads.
- Open the date range picker.
- Select your main date range.
- Turn on Compare to.
- Choose a comparison option such as Previous period,Previous year, or a custom comparison range.
- Click Applyto refresh the report.
- Review each metric in the table with Current,Comparison, andChangevalues.
What You’ll See
- Each Ads Attribution metric now shows the current period value.
- The matching comparison period value appears directly below it.
- A percentage change is shown so you can quickly identify increases or decreases.
- Totals also include current, comparison, and change values.
Why It Helps
- Quickly understand whether ad performance improved or declined.
- Compare campaigns, ad sets, ads, and channels across different periods.
- Spot spend, ROAS, CPA, conversion, and revenue changes without exporting data.
- Make faster optimization decisions based on period-over-period performance.