Feature Overview
This feature is designed to expand the capabilities of the data attribution system by adding identification and parsing support for traffic originating from Amazon DSP (Demand-Side Platform).
Core Functionality
The system parses the att_source(add att_source=amazon on every link of your Amazon Linkout ad) field in the URL query parameters to accurately classify specific Amazon traffic as Ad Channel.
Corresponding platform identifiers are attached to the classified traffic for clear distinction and tracking.
Future Plan
We will collaborate with the Amazon DSP team to attribute organic traffic and brand advertising traffic to Amazon display ads via our robust Full Impact view attribution model, aiming to fully explore the impact of CTV and other types of exposures on conversions.